TAT-Vertising: Temporary body-art meets advertising
Andrew Tartaglia
Andrew Tartaglia is a 25-year audio-media revenue leader and VP of Sales at iHeartMedia Boston. After sales director stints with SXM/Pandora, Entercom, and Clear Channel, he’s known for turning audience reach into top-line growth. Andrew now advises iTATU on TAT-Vertising™, transforming temporary tattoos into a high-impact media channel.
Ian Partilla:
A sports and entertainment partnerships executive with 20+ years of experience, Ian specializes in securing sponsorship deals, maximizing brand exposure, and driving revenue through strategic collaborations. He has held top roles in organizations and projects including, ESPN, X Games, Walt Disney Company, Legends and Cirque Du Soleil. His expertise in high-value sponsorships fuels long-term business success.
what itatu brings to the party
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Sponsors
iTATU transforms fans into walking brand activations. Every temporary airbrush tattoo doubles as a sponsorship opportunity, carrying logos, messages, or cause campaigns for days beyond the event. Sponsors gain measurable engagement through real-time analytics, organic social sharing, and unmatched visibility — all at a lower cost per impression than traditional event advertising. It’s experiential marketing that fans actually want.
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Venues
iTATU creates a new, high-margin revenue stream while enhancing the guest experience. With 200+ transactions daily at peak events and 70–80% margins per kiosk, operators see strong returns with no additional staffing. The kiosks are plug-and-play, scalable across large venues or small activations, and backed by data that provides valuable insights into guest behavior. iTATU adds a unique attraction that increases dwell time, spend, and repeat visits.
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Guests
Fans get an unforgettable, interactive experience that’s fun, safe, and shareable. Tattoos apply in under two minutes, last four to five days, and let guests express their style, team spirit, or event pride. Ordering is mobile-first, fast, and frictionless — no long lines or complicated steps. Whether at a stadium, festival, or resort, iTATU gives fans a moment they’ll remember and a keepsake they’ll proudly show off both in person and online.
Details
How is sponsorship pricing structured?
Pricing is flexible — from single-event activations to seasonal or year-long partnerships. For events, we can deploy a promotional trailer with 1–4 kiosks depending on scale. For venues, we recommend 1–5 kiosks based on capacity and schedule. Sponsors can also tie into our Colors-That-Care program, where campaigns connect with non-profits for added visibility and impact.
Can brands customize the tattoos and creative?
Yes. Each sponsor receives a dedicated page on the iTATU app, where guests choose from branded tattoos and face-painting designs tied to your brand, location, or specific event. Sponsors can also launch gamified or loyalty programs that encourage repeat engagement — perfect for multi-day festivals or ongoing campaigns.
Where are iTATU kiosks available?
iTATU is plug-and-play — all we need is a plug and high-traffic floorspace. This makes it easy to activate at stadiums, festivals, conventions, resorts, and tourist destinations. For large events, our promotional trailers provide flexible deployment with multiple kiosks.
What advertising and activation formats are possible?
Options include branded tattoos and face-painting, in-app campaigns, exclusive seasonal or cause-based designs, and gamified programs with prizes or loyalty perks. Activations can also integrate social media campaigns and charitable tie-ins through Colors-That-Care. IAB certified, as well as custom positions available.
How does TAT-Vertising measure success?
We provide real-time statistics and reporting, showing design popularity, impressions, daily transactions, and social engagement. Sponsors also gain opportunities to connect with event audiences not only at iTATU kiosks but also at their own locations, driving extended engagement and measurable ROI.
What’s it like working with iTATU on a campaign?
We make it turnkey. Our team creates everything needed for your campaign setup, and coordinates all details regarding placement and on-site offers with event locations. With iTATU’s temporary tattoos and face-painting kiosks, sponsors get an activation that’s fun for fans, easy for venues, and measurable for brands.
Beginning July 2026, iTATU will launch A monthly activation calendar.
Lock in iTATU for your events calendar early, ensuring kiosk availability where you need it most.
OR, select dates where iTATU will already be present, joining as a featured sponsor with built-in visibility. We will share as available.
This flexible model allows sponsors and venues to align with iTATU in the way that best fits their strategy — whether it’s activating at your signature events or tapping into our national tour stops. Getting on the calendar early ensures your brand is positioned for maximum impact.